Top 5 Personalization Apps on Android in Latin America Q3 2023

In the third quarter of 2023, the personalization apps category on Android in Latin America saw significant activity. Here’s a breakdown of the performance of the top 5 apps in this category, based on data from Sensor Tower.

Find My Phone By Clap: Whistle experienced substantial growth in weekly downloads and active users. The app's downloads peaked at over 1.3M in the week of August 21, before gradually declining to around 145K by the end of September. Active users followed a similar trend, reaching a high of approximately 1.6M in late August and then decreasing to around 759K by the end of the quarter.

ThemeKit - Themes & Widgets showed a consistent performance in both revenue and downloads. Weekly revenue remained relatively stable, fluctuating between $138 and $241. Downloads saw a slight dip from around 235K at the start of July to approximately 136K in early August, before recovering to about 171K by the end of September. Active users also demonstrated stability, maintaining around 682K by the quarter's end.

Zedge™ Wallpapers & Ringtones maintained a steady download rate, with weekly downloads hovering around 180K. Revenue saw minor fluctuations, peaking at $1.2K in mid-August and dropping to around $775 by mid-September. Active users remained robust, with numbers consistently around 1.7M throughout the quarter.

Themes - Wallpapers & Widgets experienced a notable increase in both downloads and active users. Weekly downloads surged from around 88K in late July to over 271K by mid-September. Active users mirrored this growth, climbing steadily from approximately 354K to over 740K by mid-September. Revenue, however, remained modest, fluctuating between $43 and $98.

Launcher OS showed a stable trend in downloads and an increase in active users. Weekly downloads ranged from around 152K to nearly 202K, with a peak in mid-September. Active users saw a consistent rise, starting from approximately 689K in late June to over 911K by the end of September.

For more detailed insights into these apps and their performance, visit Sensor Tower.